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Of course you don't need a $45 t-shirt to make you look handsome, but wearing a tee by Handsome will likely bring about that result. Influenced by the arts and a varied assortment of musicians, including David Bowie, Kid Cudi and the Beach Boys (how's that for varied?), each design…
Having medium control sounds like a good place to be. Like how you feel after just a few beers (whatever "a few" means for you). Medium Control tees, created by a screen printing husband and wife duo, have that same comfortable feeling. Because even if you've never donned a pair…
When you name your company Arka, defined as "the king of all kings," you better be able to back that up. Which is probably why this blog isn't named "Coolest" Material. They seem to put their money where there mouth is, due in part to a heavy emphasis on the…
If we revisit a brand, it means they must be doing something right. And that isn't just code for "we ran out of material." Since our last look at Altru Apparel plenty of equally fresh designs have popped up. Some favorites include a nod to Facebook and a correction for…
Saturdays. Surf. NYC. All three of these things, when mentioned separately, bring good thoughts into our heads. Put them all together and what do you get? A great line of off-duty tees. The brand makes it its mission to outfit a lifestyle occupied with surfing, living and working in the…
It started with the boat shoes. Some hipster put on a pair of Sperry Topsiders and like a tidal wave, the nautical trend began. Even if you haven't the slightest clue how to tie a bowline, you can get in on it. If the glorified loafers without socks and vertical…
Much like tuning into the Superbowl for the commercials, most people don't pay attention to NCAA basketball until it's time to fill out their brackets. March Madness '12 is in full swing, so before yours gets busted, grab a tee to wear while drinking a beer and rooting for a…
All you need to realize that the world is filled with miserable people is your Facebook newsfeed. Some days it seems like you log in only to be bombarded with complaint after complaint after complaint. The Lovewright Co. is doing their part by putting out a few t-shirts that offer…
Maybe it's the mild winter we've had here on the east side, but we're all ready for some sun, sand and the fun that comes along with it. Deeply rooted in the effortless California lifestyle, Sol Angeles is a made-in-the-USA clothing company that prides themselves on creating threads to withstand…
If you secretly wish you could just walk around in a Stormtrooper Suit day after day, it must really suck to be forced to wear stuffy button up shirts and lame pants with a pleat. Under all of your day to day armor, you could be secretly sporting a comfortably…
We know what you're thinking. "J. Crew, big deal." No, it's not exactly the hidden gem of menswear brands, but this collection of original graphic tees perfects that heavily washed, had-it-forever feel we all crave. Ready to refresh your wardrobe for spring, each design (including a rare, non-obnoxious St. Patty's…
Zen Threads caught our eye because their tees look strikingly similar to the styles you can easily spend $40 on, but they are available in a variety of color options for less than half the price. Born from an artist’s dream to turn art into an affordable object, they manage…
We've seen and shared shirts for book lovers before, but never a brand that puts being a book worm side by side with a competitive sport. Novel-T creates t-shirts for folks whose heroes happen to be literary geniuses (or iconic characters), not brawny athletes. Designed and printed in Brooklyn, the…
This is our third To A Tee Superbowl edition, so you can imagine that we're pretty happy we didn't start the feature back in 2008. If we had, this would be the same damn post. Way to keep things interesting, NFL. Superbowl XLVI will host yet another showdown between Big…
Here at Cool Material, we're writers and artsy fartsy, Etsy-loving types. Our knowledge of science is limited to what we learned from the nerds on The Big Bang Theory (You can't escape it.It's the new Law & Order SVU. It's always on). So we'll have to find ways to fake…
