Tecovas: The Urban Cowboy’s Dress Code

We’ll admit it. We don’t regularly wrangle cattle. And most of our “rides” involve an Uber rating. But there’s something undeniably magnetic about the Western aesthetic. But only when it’s done right. Rugged. Timeless. Understated. Less costume, more character. 

That’s exactly where Tecovas comes in. 

We want to wear cowboy boots. You want to wear cowboy boots. Everyone does. But we don’t want to feel like we’re heading to a themed party. Tecovas ain’t that. They bring the authentic West into the modern wardrobe, beautifully. And they’re not doing it by reinventing the wheel. They’re doing it by perfecting it. 

Everything they make (boots, denim, shirts, jackets) is handcrafted, premium, and thoughtfully designed to hold up for the long haul. These aren’t throwaway trend pieces. They’re staples that just get better with time, like a good leather chair. 

What pulled us in was the boots. Because let’s be honest, great boots are one of those things every guy secretly wants to pull off. And Tecovas makes it feel possible. They’ve got a deep lineup, from clean, classic ropers to full-grain exotics. All built to walk the line between dressed up and worn-in. You could wear them with denim. Or tapered chinos. Even a suit. Somehow, it all just works. 

But what kept us scrolling wasn’t just the product. It was the vibe. Tecovas doesn’t feel like a brand trying to sell you an identity. Gag. Like the true Texans they are, they invite you into a way of moving through the world with more grit. More warmth. More polish with a little dust on it. 

There’s a certain confidence in knowing exactly who you are and dressing like it. Tecovas taps into that. Whether you’re deep in the south or deep into your third espresso in a Brooklyn coffee shop. It’s the kind of brand that doesn’t require a wide-brim hat or a pickup truck to belong. Just an appreciation for quality. And maybe a hint of handsome swagger. 

We’re not giving up our penny loafers anytime soon. But the next time someone asks if we wear boots, the answer’s easy. “Only if they’re Tecovas.”