We spend the year road-testing the best menswear and style pieces on the market (I know, what a pain!) so we can feature the stuff we really like. We’ve put in the hard yards to determine who makes the best French chore coats, where to find the best boots, and why you need to be applying moisturizer. And deals—so many deals.
So when it comes to the holiday season, we’re prepared to recommend the cream of the crop for gift-giving. If you’re shopping for any menswear enthusiast (or if that enthusiast is you), you’ve come to the right place. Classic sneakers that work with every outfit? Check. Iconic military field watches? Check. Brands you won’t find in every other dude’s closet? Also check. Shop stylishly and confidently with the Cool Material men’s fashion gift guide.
Todd Snyder Italian Wool Car Coat
I fell in love with this luxe piece as soon as I slid an arm into it. This sounds cheesy, but wearing this coat while walking in a breezy winter night made me feel like a different man. I’ll have it for the rest of my life—my tailor permitting. Highly recommend.
Buy: $998
Tecovas The Cartwright
[PARTNER] When it comes to classic cowboy boots, The Cartwright stands in a league of its own. With a timeless design that’s built to look just as sharp decades down the line, it combines a round toe and a 1 ½” stacked angled heel with Tecovas’ signature toe stitching for that perfect western touch. The 12” shaft, complete with hand-laid cording and reinforced pull straps, adds just the right amount of rugged flair. Whether you choose buttery-soft cowhide, durable cowhide, or a goat leather that ages beautifully, these boots are made to impress. Ring in the holiday season with a pair of Cartwright boots from Tecovas.
Buy: $345
Nike Zoom Vomero 5
This is the year that we rekindled our love for classic Nike kicks. And the Zoom Vomero 5 is as Y2K as it gets. These chunky sneakers carry plenty of character and will add unbeatable style to your wardrobe.
Buy: $110
Vaer C5 Dirty Dozen Field Watch
[PARTNER] This holiday season, seek out an iconic gift with Vaer’s C5 Dirty Dozen field watch. Inspired by the legendary WWII "Dirty Dozen" field watches—tough, waterproof, and designed for soldiers during the most intense moments in history—this model is a modern tribute to the iconic originals. The C5 blends that vintage, rugged aesthetic with up-to-date tech, including an ultra-reliable USA-built FTS Ameriquartz movement. With a 10ATM water resistance rating and full USA assembly, this timepiece is as practical as it is stylish.
Buy: $299
Alex Mill Recycled Painter Pant
Few brands nail the basics quite like Alex Mill. Their Recycled Painter Pants have become an everyday staple for our team members; some of us have them in multiple colors. The fit is perfect, they look well-loved from day one, and they last years.
Buy: $165
Tommy John Red Holiday Plaid Underwear
[PARTNER] Refresh your undergarments for the holiday season with Tommy John. Tommy John crafts the most luxurious and comfortable underwear on the market with a silky soft feel and naturally breathable material. They won’t roll or pinch on the waistband and Tommy John offers a horizontal fly for fast, easy opening when nature calls. And for the holiday season, Tommy John is offering a new Red Holiday Plaid Mix of their signature underwear.
Buy: $36
Gustin #75 Okayama Denim
Gustin is an insider’s first stop for selvedge denim at early-investor prices. That’s because they use a Kickstarter-type model to provide high-end menswear at a great value. But don’t miss the in-stock shop full of staples like fleece, knitwear, and these absolutely stunning jeans.
Buy: $161
Flint and Tinder Recycled Cotton Headlands Crewneck Sweater
Flint and Tinder nails the simple things. And it doesn't get much simpler than a waffle-knit crewneck sweater. This particular edition is ultra-soft thanks to the blend of blend of recycled cotton and nylon. And this holiday season it'll have you dreaming of salty sea towns and coastal winter nights.
Buy: $128
Buck Mason Field-Spec Cotton Heavy Tee
A plain white tee is an essential item in every man's wardrobe. And it doesn't get much better than the heavyweight cotton T-shirt from Buck Mason. It's roomy without being boxy and pre-washed for a soft, comfy texture. It's by far my favorite shirt and a must-have for any style enthusiast.
Buy: $55
Bleu de Chauffe Germinal Work Jacket
I know, you want an authentically French-made moleskin work jacket, but not the one everyone has. Your answer is Bleu de Chauffe, and your piece is the Germinal Work Jacket, woven from organic cotton in the Vosges region of France. The fit is sublimely boxy—très 2025.
Buy: $215
Unmarked Chelsea S.E. Boots
The Mexican brand Unmarked makes state-of-the-art footwear from exceptional leather. We love the Chelsea S.E. boots in black, which feel like they were made from my feet from day one, thanks to the calf-leather lining. They look—and smell—as good as they feel.
Buy: $370
Câbleami Beanie
A cashmere beanie from the Japanese hat experts at Câbleami is the perfect cold-weather gift—it’s true buy-it-for-life comfort.
Buy: $135
Scarosso Ambrogio White Sneakers
Italian-made white-leather sneakers are a perfect three-season piece for virtually every occasion.
Buy: $300
Blu Atlas Face Moisturizer
This is the Cool Material staff pick. The scent? Rejuvenating. The greasy feeling you get from many moisturizers? Gone. What more could you ask for?
Buy: $35
Finisterre Berings Deck Jacket
For the rugged guy who’s really a teddy bear on the inside, here’s a fleece-lined jacket that’s exactly the same. Finisterre’s hard-wearing and sustainable menswear is a perpetual staff pick—it’s got a stellar reputation as the U.K.’s answer to Patagonia.
Buy: $225
