Le Alfré is shaking up the menswear scene…or is it stirring it?
Either way you look at it, the nascent clothing brand is expanding their offerings to lifestyle products which enhance the overall experience of what it means to be a gentleman in the 21st century. Take, for example, their Le Martini collection. Perfectly branded, the collection includes everything needed for a night in with good company. Included is a four-set of gold-rimmed martini glasses and corresponding green vegan leather coasters, a gilded cocktail shaker and stirring spoon. Matt Hranek’s seminal book on the cocktail (aptly called The Martini) completes the set.
While you can go out and buy these items from any old home goods store, the beauty of Le Alfré’s set is the cohesiveness of the design and the quality evident in the brand’s commitment to excellence. I’m a fan of bold branding and seeing a logo scrawled on my martini glass reminds me of old New York and the classic hotel bar, which is just about as perfect of a pairing for a martini as a blue cheese olive, if you ask me.
