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The Cool Shop

What I'm buying, wearing, and using, this week.

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Tools
Our Favorite Finds From Bespoke Post’s Fourth of July Sale

Up to 50% off. These are the pieces we'd grab before they're gone.

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Tools
The Iconic REEF Fanning Sandal Just Hit Legal Drinking Age

Four new models join the family of clever, beach-bum approved sandals featuring a bottle opener in the sole

Black Book: 14 Products Our Editors Loved in May 2026

The products our editors have been obsessed with in May 2026.

Black Book May 2026
A Curated List of Memorial Day Sales

The internet is on sale. Here’s where to start.

The Best Memorial Day Sales for Men
I Used My Swiss Army Knife Every Day Last Week. Here’s What Happened

Once you live with it, you can’t live without it. And frankly, no man should live without it.

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Why Luxury EDC Is Worth the Investment—And 7 Picks

If you’re looking to invest in something, why not create an instant family heirloom?

Why-Luxury-EDC-Is-Worth-the-Investment—and-7-Picks
Discover the Best of Victorinox With These 3 Must-Have Tools

Victorinox prides itself on quality, innovation, design, and functionality. The Venture Fixed-Blade, Huntsman, and SwissTool Spirit X are three solid tools built to keep you prepared for any life situation.

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