We spend so much time pondering the future that we lose sight of the all the incredible things happening right now. Take electric cars, for example. So many of us consider these the work of some sci-fi author, futuristic rides we’ll have when we consume meals in tablet form like the Jetsons. But Mercedes-Benz electric cars aren’t prototypes. They’re not an attempt to market technology that isn’t ready for the roads. Just look at EQ, a new product brand from Mercedes, which stands for “Electric Intelligence” and is all about customer-focused electric mobility. You’ll find a whole electric mobility ecosystem, from the electric vehicles themselves to wallboxes and charging stations. They are all part of the now, just like everything in this film. Created in partnership with artist Darren Johnston, what you’re seeing was the world’s first live TV commercial, which was meant to showcase all the wondrous things happening at a given moment. Thanks to a collection of cameras and data feeds, the film continuously changes over the course of 12 hours. Watch the Mercedes-Benz Now Experience below or learn more about Mercedes-Benz EQ electric mobility.
PARTNER
Huckberry’s Essential Holiday Gift Guide
Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.
