Budweisers-2017-Super-Bowl-Commercial

Our big thing with Anheuser-Busch/Budweiser has always been to own its immigrant background. We’d much rather the beer cop to being owned by Belgians and started by a German than have them bafflingly attempt to declare themselves America’s beer. Besides, isn’t the story of an immigrant’s struggle to realize their dream a more interesting one than misguidedly trying to cash in on a weird, possibly fictional “most patriotic summer ever?” This is the angle Budweiser should always have taken and we’re glad they’re finally telling Adolphus Busch’s story outside of their (admittedly engaging) St. Louis Brewery tours.

It’s also encouraging to think, if Budweiser’s embracing their immigrant past on a stage as large as the Super Bowl, this could possible signal a move back to their 1876 recipe. A little over a decade ago, they admitted their beer’s taste was creeping toward the bland. If this commercial is any indication, it might not be far-fetched to think we’ll soon be getting a better tasting Budweiser.

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Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.

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