Our big thing with Anheuser-Busch/Budweiser has always been to own its immigrant background. We’d much rather the beer cop to being owned by Belgians and started by a German than have them bafflingly attempt to declare themselves America’s beer. Besides, isn’t the story of an immigrant’s struggle to realize their dream a more interesting one than misguidedly trying to cash in on a weird, possibly fictional “most patriotic summer ever?” This is the angle Budweiser should always have taken and we’re glad they’re finally telling Adolphus Busch’s story outside of their (admittedly engaging) St. Louis Brewery tours.
It’s also encouraging to think, if Budweiser’s embracing their immigrant past on a stage as large as the Super Bowl, this could possible signal a move back to their 1876 recipe. A little over a decade ago, they admitted their beer’s taste was creeping toward the bland. If this commercial is any indication, it might not be far-fetched to think we’ll soon be getting a better tasting Budweiser.