Jack Daniel’s Personal Collection Lets You Select Your Own Barrel of Whiskey

Jack Daniel’s Single Barrel Collection is rolling out a Personal Collection that lets you select your very own barrel of the good stuff. Not an individually selected and customized bottle, an entire barrel—which, for the record yields an average of 252 750ml bottles. What makes it so special? Only the barrels exposed to the most extreme temperatures at the top of the warehouse—which is what creates the most flavor and color within the whiskey—will be set aside for the Personal Collection due to their individual personality and characteristics. When it comes to selecting the barrel you want to put your name on, you can have it selected by the master distiller, get samples based on your flavor profile or just travel to Lynchburg and pick it out with the team. In addition to the barrel itself, you’ll get certificates, a personal bottle, luxury decanter, glassware and recognition in the Barrel Recognition Room in Lynchburg.