Nutella-New-Jars

Nutella, the hazelnut spread that’s suited for everything from breakfast to dessert and works atop almost anything, just completed what might be one of the coolest ad campaigns in the packaging world. In partnership with firm Ogilvy & Mather, they created seven million different designs for a run of limited edition jars of Nutella using a special algorithm. All of the jars were colorful, fun and reflected the uniqueness of the spreadable goodness contained inside. With Nutella having its own world holiday, we’d be remiss to call this a marketing stunt, because it worked. The multi-faceted campaign helped sell all 7 million jars within a month. We don’t know the average sales rates for jars of Nutella, but roughly 230,000 jars per day is impressive regardless of how you look at it. Unfortunately, seeing as how all the Special Edition Nutella containers (remember, only the packaging was different) sold out already, it’s too late to add one to your stash. Hopefully they do another run soon.

STEALTH-WORKBENCH-BOXES-IF2

[Shop]  Just like the stash boxes that lined your father’s workbench back in the day, these metal vessels are ideal for all sorts of loose necessities. The two cases—the smaller one is nestled inside the larger one—are both made of durable stamped steel and offer simple, attractive storage for EDC gear, loose nuts and bolts, or anything you’d normally toss in your kitchen junk drawer. Each set is made in Italy and comes in a stealth color exclusive to Cool Material. For all the valuable knickknacks strewn around the house or tossed haphazardly on your workbench, these boxes are ready to placate your inner organizational fiend.