When Keanu Reeves isn’t doing gun-fu or looking sad on a bench, you can find him at ARCH Motorcycle, a custom motorcycle shop he runs with co-founder Gard Hollinger. Before you think otherwise, this is not some vanity project, one where Reeves had the money and just wanted to look cool building choppers while letting others fix his mistakes. ARCH pumps out seriously slick bikes inspired by California rides. Wired was lucky enough to talk to Reeves and to take a tour of the shop. Just hearing the actor speak about bikes informs you he knows what he’s doing and that perhaps you should consider an ARCH if you’re in the market.

Parachute-CM-IF2-6-18

Nail a better-looking bathroom without ever lifting a hammer with Parachute’s ultra soft heathered towels. Made from 100% long-staple Turkish cotton, they’re super fluffy without being overly dense – which means they dry fast! Give your bathroom a low-key luxury look while simultaneously stepping up your shower routine. Parachute towels: made for the modern man with taste.