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The Casio G-Shock Mud Master

The Casio G-Shock Mud Master

The latest addition to Casio's popular G-Shock line is the GWG-1000, a watch designed and constructed to resist mud, vibration and a variety of harsh land environments. Dubbed the "Mud Master," the watch has vibration resistance, buttons protected from the elements, compass beari...

Five Four Makes Style Easy

Five Four Makes Style Easy

Dressing well is an investment of money and time—or, at least it was before Five Four came around. Five Four is a men’s lifestyle brand whose mission is to make style easy and accessible. They do that by curating a monthly package based on your style profile and deliver 3-4 new items to rotate into your wardrobe. Plus, when you sign up today, you can save 50% on your first package with code COOLMATERIAL. Time saved. Money saved. Check out Five Four today and discover how easy it can be to keep your style on point.

Casio G-Shock Metal Upgrades

Casio G-Shock Metal Upgrades

The Casio G-Shock watch has been the go-to timepiece for lots of guys for over two decades. Whatever it lacked in analog beauty and movement options was always made up for in durability and color options. It's a simple beast that could take a lickin' and keep on tickin' even thou...

Casio GzOne Boulder Cell Phone

Casio GzOne Boulder Cell Phone

New from Casio, the GzOne Boulder cell phone is the ultimate tool for every outdoorsman. The GPS and electronic compass will keep you on the right track. Enjoy your favorite music with the mp3 audio player, with an optional microSD slot to carry all the tunes you want. You also g...