Nooka watches are great and all, but it can be hard to commit to just one bright, rubbery time piece when you have so many options to choose from. If it was a grail watch, you could just change the strap out for different leathers, bracelets or NATO bands without too much effort. That’s finally possible with Nooka’s fabulous rubber creations with the Zub 40. The face of the watch displays time in the stereotypically unusual Nooka way with bars, numbers and digital dots. The big difference with this Nooka is the interchangeable straps. Now you can finally take your bright green face Nooka and strap it on with black, or red, or gray or white.