Nixon The Sam

Nixon The Sam

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In the early 1940s, the US and Germany started working (separately, obviously) on surface-to-air missiles in order to destroy aircraft and other missiles. Somehow, the good people at Nixon thought that was a fitting name for their newest watch and so The Sam was born. It’s military inspired in terms of design cues and influence and features a 3-hand Japanese quartz movement and a canvas with Horween leather band. On some level the hands do kind of look like missiles, but the name still doesn’t seem all that fitting to us. It might have a bit of a ridiculous name, but at one point people thought Coca Cola was ridiculous too. Look how that turned out.

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Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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