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Wood is a great material to use for a lot of things because of its natural strength, durability and character. Those things also make it difficult to make more than one kind of watch out of wood. You know the watch we’re talking about. It’s the one with the solid links, the standard movement and the characteristics of every other watch like it on the market. Analog Watch Co. set out to do something a little bit different with their take on an all natural wood (and leather) watch. Silverheart, Makore, Teak and Bamboo are used in tandem with leather to create a round face and flexible band that’s as good looking as the material it’s made out of, but still pliable, unlike the other wood watches on the market. The end result is something classic and stylish that also happens to be interchangeable thanks to the removable screws on the case back.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.