In early 2003, Knog was born as an Australian lighting and cycling accessories brand that was determined to create well-designed, cycling-focused products. Long before that, 1877 to be exact, the first bike bell was patented. Specific options for the bike bell have changed, but by and large they’ve all been domed monstrosities that are functionally ugly. Thanks to Knog’s latest creation, Oi, that’s no longer the case. The Oi bell is designed around its traditional placement on the handlebar and skips the large, domed shape you’re familiar with in favor of something minimal and clean. Available in aluminum options with brushed, brass, copper or black, or a titanium finish, Oi rings out with a firm and fast strike that balances volume, longevity of sound and multiple pitches. This might be the first bell cool enough for your bike.