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Ferrari LaFerrari

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Making its debut today at the Geneva International Motor Show is the latest, fastest, and extraordinarily limited offering from Maranello. When we say limited, only 499 lucky enthusiasts will get their hands on one. Introducing the Ferrari LaFerrari, named so as Ferrari believes it is the “maximum expression of what defines our company.” Gorgeously wrapped in four different types of hand-laminated carbon fiber, the LaFerrari superbly demonstrates technological advances and automotive know-how acquired through years of Formula 1 dominance. Boasting a near perfect weight distribution, the highest degree of aerodynamic efficiency ever achieved by a road car, and a 963 horsepower hybrid engine. Yes, you read that correctly. The HY-KERS System is the combination of an 800 horsepower V12 with a 163 horsepower electric motor. Zero to sixty comes and goes in under 3 seconds. Another 3 seconds or so and you are at 120 mph. Top speed: 205mph. Did we mention that it is also the fastest car in Ferrari’s history?

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Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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