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Eat some KFC Hot and Spicy Fried Chicken and you might feel like there’s a four-alarm fire raging inside your mouth. Ogilvy Hong Kong took the idea of fire and ran with it for a new campaign. Using pieces of chicken in lieu of flames works surprisingly well, as you can see in the advertisements the company created. Whether shooting out the back of a space shuttle or a drag racer, the Hot and Spicy Fried Chicken will make you do a double take. If you love KFC, here’s your new desktop wallpaper. No word on if we’ll ever see these on billboards stateside.

NutSac-CM-IF2-5-21

Tired of stuffing your pockets with gear? Don’t want to carry a bulky backpack everyday? With a NutSac bag, you can keep your all everyday carry essentials within arm’s reach without the extra bulk. Made in the USA with high-quality materials like waxed canvas and full grain leather, every one of the “NutSacs” in the collection is built to be beaten up and guaranteed for life. With different sizes based on your individual carrying needs, there’s at least one simple, comfortable and rugged bag that fits like a glove.