If we’re being completely honest, no one keeps track of the time exclusively with a watch anymore because you can get that information from your computer, phone or smart assistant. So when it comes to the timepiece you choose to wear on your wrist, it’s a lot less about actually keeping track of the time and way more about making a statement. Swatch–yes, that Swatch–has come up with a new member of the BIG BOLD family that checks all the boxes for what you need in a modern watch. The watch in question is the Swatch Big Bold Jellyfish Watch. It’s a fully transparent 47mm dial timepiece with a semi-transparent silicone strap that leverages the most notorious features of the jellyfish–outside of the stinging, poisoning and general phobias–to create a watch that allows you to discreetly keep track of the time while still making a statement with the mostly transparent setup contrasted by flashy blue, red and yellow hands.
More Watches
What It’s Like to Wear an $85,000 Watch
I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.
10 Labor Day Sales You Probably Don’t Know About
Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.
Black Book: 12 Products Our Editors Loved in August 2026
The products our editors have been obsessed with in August 2026.