We’ve seen a fair bit of creative advertising over the years. The latest commercial for marijuana retailer MedMen (which, for the record, is a fantastic name) ranks up there as one of favorites for its production value, creativity and topical message. The New Normal is a collaborative project between director Spike Jonze and actor Jesse Williams that tackles the United States complex history with cannabis. The two minute short delivers it’s message about the normalization of cannabis with a journey through important parts of history like Washington’s hemp production, Stop and Frisk, Reefer Madness, prohibition and the counter culture movements in a gorgeously shot collection of Mannequin Challenge style scenes.

Shift-Infeed

If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.