We’ve seen a fair bit of creative advertising over the years. The latest commercial for marijuana retailer MedMen (which, for the record, is a fantastic name) ranks up there as one of favorites for its production value, creativity and topical message. The New Normal is a collaborative project between director Spike Jonze and actor Jesse Williams that tackles the United States complex history with cannabis. The two minute short delivers it’s message about the normalization of cannabis with a journey through important parts of history like Washington’s hemp production, Stop and Frisk, Reefer Madness, prohibition and the counter culture movements in a gorgeously shot collection of Mannequin Challenge style scenes.

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[Shop]  We might not all agree on watches, wallets or other pieces of the everyday carry, but the one thing we can all agree on is our mutual love of building things out of small bricks. Forget plastic building bricks that can only be used with specific mats and upgrade your conference call and boring meeting building with this 1:12 scale mini cinder block pallet set. With 24 miniature cinder blocks and one pallet per set, this has everything you need to build a great foundation for the big box creation of your dreams. Whether you’re making a small creation of your own devising with the 24 pieces that come with it, or adding multiples to build something more grandiose, this is the best way to build when you’re not using plastic.