How the Leica M10 Is Made

A Leica camera carries with it a fairly hefty price tag. If you’ve ever wondered why, allow this video to show you part of the reason. This is how the Leica M10 ($7,000) is made. The first thing you’ll notice is, the camera is built by hand. Instead of the cold, impersonal touch of a series of machines, the Leica M10 is crafted in the hands of Leica employees, who inspect every centimeter of the device as it goes from a pile of parts to a fully functioning camera. Working in a sterile environment, the technicians check and recheck every detail before signing off on them. Take a look and get ready to want one even more.