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Want to add a little vintage flair to your wrist? VERO Watch Company has teamed up with Smokey Bear to celebrate the US Forest Service’s iconic mascot’s 79th birthday. VERO has introduced two stylish watch designs: the ’44 and the ’64. The ’44 is based on popular designs from 1944, which was the year Smokey Bear was introduced by the US Forest Service. And the ’64 marks the year Smokey Bear got his own zip code for all his fan mail. Both watches sport a minimalist aesthetic with subtle touches that celebrate the US Forest Service. In fact, 10% of proceeds from the sales of these watches will go directly back to the US Forest Service. Both watch styles come in a custom box and sleeve that show off the vintage aesthetic and include a leather strap with quick release spring bars and a canvas NATO strap. The Smokey Bear watches sport a Seiko NH38A automatic movement with 41 hour power reserve and 120m of water resistance.

Proof Rover

Yes, you read that correctly, and no, we don’t invoke the Land Rover without absolute certainty our claims will be delivered on. Whether you opt for the straight or slim option, each pair of pants in the Proof Rover Collection calls upon the name of a certain all-terrain vehicle for a reason–they’re durable, comfortable and capable of handling any obstacle in their way–all while looking damn good in the process. They feel like sweats, they age like raw denim and they’re as durable as the most classic work pants. When you want to check all the boxes–with all of the color options–you need to buy Proof Rover Pants today.

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