John-Varvatos-Star-USA-Fragrance

If you think about it, fragrance/cologne/whatever you want to call it is really nothing more than perfume specially mixed with additional swagger, testosterone, wood, *insert manly marketing copy here*. As perfume, its sole purpose is to make other things smell good, which isn’t normally within the male wheelhouse. But that’s ok because 90% of the time a man doesn’t put on fragrance for himself, he puts it on for the same reason he dresses up on the weekends—to impress that special someone in his life. We have no problem smelling good, but it’s not something we’re going to go out of our to do. So next time that occasion comes up, take out the antique beer bottle / shotgun shell styled Varvatos Star USA Fragrance and apply the red ginger, green cardamom and vetiver scent liberally. Just don’t apply it too liberally because the 6 foot smell zone is still in effect.

Huckberry_Holiday _23 Studio_Hero Marquee__45 degree (2) (1) (1) Large

Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.

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