Eat some KFC Hot and Spicy Fried Chicken and you might feel like there’s a four-alarm fire raging inside your mouth. Ogilvy Hong Kong took the idea of fire and ran with it for a new campaign. Using pieces of chicken in lieu of flames works surprisingly well, as you can see in the advertisements the company created. Whether shooting out the back of a space shuttle or a drag racer, the Hot and Spicy Fried Chicken will make you do a double take. If you love KFC, here’s your new desktop wallpaper. No word on if we’ll ever see these on billboards stateside.
KFC’s New Ads Replace Fire with Hot and Spicy Fried Chicken
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