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If you’re anything like us, you probably spend way too much time nerding out about fonts and their use in design. Italian designer Emanuele Abrate is one of those people, too. For Logofonts, a recent project of his, he researched logos and font selections for some of the most famous brands in the world and swapped out the brand name for the font used. Nike becomes Futura. YouTube becomes AlternateGothic. Starbucks becomes Freight Sans Black. Red Bull becomes Futura BQ. You get the idea. The curious thing about each one of his creations is the fact that all the logos are so ingrained in our brains that we don’t even realize the brand names have been swapped out for the font names. See if you can figure all of them out.

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Whether you’re talking about their knives, everyday carry gear or collaborative pieces, every single thing that bears The James Brand name is built-to-last, incredibly useful and purposefully designed. While we’re incredibly fond and reliant on all of their options, The Elko–their most minimal pocket knife–is our current favorite. Designed to attach to your keychain / EDC with the included titanium keychain, this small but mighty Swedish 12C27 stainless steel blade with anodized aluminum handles is the perfect tiny blade for all your everyday needs. If your EDC doesn’t include The Elko, you’re missing out, so get yours today.