To A Tee: Freshjive Fall 2010

After 21 years of being known for its unmistakably L.A. style and hip-hop, punk, surf, skate and art influences, Freshjive dropped its logo and completely re-invented the stylistic direction of the line. Their latest collection features imagery, covering everything from astrology to bondage, that seems to pop out at the viewer in 3D form. While this design move definitely draws upon the t-shirt trend du jour, Freshjive’s knack for pushing the limits sets them apart from the crowd.