All we really do with empty beer bottles is throw them in a giant recycling bin that informs our neighbors we have a bit of a problem every time we haul it to the curb. Beck’s teamed up with Gyro Constructivists to put one of those empties to better use. To play music. The World’s First Playable Beer Bottle was inspired by Edison’s cylindrical phonograph and was crafted to promote Beck’s new record label. If we had a phonograph and all bottles could do this, we’d need a much bigger house for our record collection.