Jack Daniels is the only major distiller in the world that still makes their own barrels. Travis Robertson went behind the scenes at Brown Forman Cooperage in Louisville, Kentucky to document the entire birthing cycle start to finish. We’d tell you more, but then we wouldn’t be able to pay attention to the third, fourth or fifth playing of this awesome video. Just click play.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.