Jack Daniels is the only major distiller in the world that still makes their own barrels. Travis Robertson went behind the scenes at Brown Forman Cooperage in Louisville, Kentucky to document the entire birthing cycle start to finish. We’d tell you more, but then we wouldn’t be able to pay attention to the third, fourth or fifth playing of this awesome video. Just click play.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.