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Helly Hansen First Tracks App Wakes You For Snow

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Helly Hansen makes some of the best winter activewear on the market. That sounds like marketing jargon, but it’s true. If you’re outside, doing extreme stuff in fresh powder, Helly Hansen has the goods to keep you warm while you’re ripping up the mountain… or even just making a snowman. The newest product addition has absolutely nothing to do with clothing and it’s absolutely free. It’s called First Tracks, and it’s an iPhone and Android app designed to wake you up earlier if it snows. So, you know, you can be the one making the first tracks. Launch the app, let the GPS set your location and pick two times to get up. If it doesn’t snow, sleep til 10am and nurse that wicked hangover. If it does, First Tracks will get your ass out of bed bright and early so you can pop some Advil and do it all again.

STEAL: Every Watch in Our Shop Is Now on Sale STEAL: Every Watch in Our Shop Is Now on Sale
STEAL: Every Watch in Our Shop Is Now on Sale PARTNER

Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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