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Cables have always been an afterthought. You don’t pay much attention to them until they get knotted up so bad behind your desk that you consider buying all new electronics just so you don’t have to deal with them. With these Collective Cables from Eastern Collective, your cables are no longer boring eyesores. Each mixes technology with textiles to offer you a cable that is somewhat fun and attractive. The collection is fairly vast, meaning you should be able to find the one that you need for your device. Basically, it’s the first time we’ve ever cared about a cable.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.