Zippo

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Americans have been carrying around Zippos since the 1930s. The lighters are, without question, one of the most iconic American products of all time. (Read more about that here.) But if you think taking one out of your…

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Tel-Aviv-based jeweler Nati Amor specializes in sculpting for original and custom jewelry, and he just so happens to have a thing for skulls and Zippos. This unique creation is the standard windproof flame generating hardware…

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First, sell an item only a portion of the population needs. Second, slap a lifetime guarantee on it—not the customer’s lifetime, mind you, the lifetime of the product itself (aka forever). Finally, having ensured minimal repeat business,…