Wear Wool & Prince Shirts for 100 Days Straight | Cool Material
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Wool & Prince Shirts

We love (to hate) button-down shirts. We still wear them regularly because ties are fun (when you’re not required to wear them), and they’re far classier than even the most respectable vintage concert tee. But washing or god forbid, dry cleaning, them is a giant pain in the ass. Why can’t all of our shirts just be like our jeans and hardly ever require a washing? Sounds like science fiction, but Wool & Prince made it style fact with their new line of shirts. W&P founder Mac put his potential product to the ultimate test by wearing it for ONE. HUNDRED. DAYS. STRAIGHT. We don’t generally break out into caps, but that’s kind of a big deal. Actually, it’s a huge deal. The shirt still looks clean, apparently doesn’t smell and is wrinkle free. Random guys on the street confirmed all of these things, so obviously it’s all true. Hell, the $98 shirt will pay for itself in the first month of saved wash time or dry clean money.

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