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“Simple, yet very detailed” is one of those descriptions that usually pisses you off. Except in the case of Ser-vice tees. The lifestyle brand’s roots are in graphic design, but they look to everything from architecture and furniture, to good food and surf trips, for influence. So while the styles are clearly simple, the attention to detail that goes into each tee is also quite evident.

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PARTNER

Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.