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Much like tuning into the Superbowl for the commercials, most people don’t pay attention to NCAA basketball until it’s time to fill out their brackets. March Madness ’12 is in full swing, so before yours gets busted, grab a tee to wear while drinking a beer and rooting for a midwestern college you only hear from this time of year. (Gonzaga, UNC, Ohio State, Marquette)

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.