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The Bluelace Project

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We’ve seen quite a few product testing videos that we thought were good, but testing a pair of shoelaces by having American strongman Matt Mills pull a 13,000 pound truck is probably the best. The Bluelace Project is based on a pair of high-density, triple braided, double-waxed, canvas, blue 51″ shoelaces with aluminum tips. Any pair of shoelaces strong enough to pull a truck are probably good enough for your Cons, but the whole idea of The Bluelace Project was also based on getting retailers to pay attention to the fact that we, as consumers, want more domestically produced products. We’re not going to get all preachy, but it’s kind of a big deal. Oh yeah, and you get cool shoelaces, too.

Save on Select Items During Our Winter Sale Save on Select Items During Our Winter Sale
Save on Select Items During Our Winter Sale PARTNER

As you slowly sip your whiskey next to a crackling fireplace, waiting patiently for the winter to pass so you can get back outside, why not use your downtime wisely and upgrade some gear. From now until Monday at Noon EST, you’ll save an extra 17% on select items in the Cool Material Shop. Snag a new pocket knife. Grab a new trail bag. Get yourself a better bottle opener to pop those heavy stouts that keep you warm this time of year. Simply use code WINTER17 at checkout. Quantities are limited, so make sure you hit up the sale soon.

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