The Swatch Group is one of the biggest international watch conglomerates in existence, but it’s been a while since we seriously considered buying one of their flagship brand’s watches. That just changed with the Touch. The font on the watch face is eerily reminiscent of the Microsoft Word font Chiller we thought was cool in high school, but it actually fits on this fun and funky number from Swatch. As you’ve probably already guessed, it’s a touchscreen watch. Along with the easily programmable standards you find in digital watches like time, date and alarm, this one also packs a chrono for timing runs and alcohol consumption rates. Available in five different solid colors and camo, it’s not exactly what we would call formal attire, but it will definitely get some attention during a night, or day, out on the town.
East Dane is ready to prep your wardrobe for fall. With 350 different brands available, we’re pretty sure you’re going to find tops, denim, and footwear that vibes with your style. It’s the reason East Dane’s been an online menswear destination since they opened their virtual doors in 2013. And if you’re an Amazon Prime member, you can score the same free 2-day shipping you know and love when you shop at East Dane. First time customer? Perfect. East Dane is giving you 15% off full-price items with a few exclusions. All you have to do is use code COOLMATERIAL at checkout.