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When the guys at Rossling & Co. set out to design a watch, they had three goals that we can relate to: affordability, versatility and style. They didn’t just do a good job achieving those goals, they did a great job. The final product they’re going to be delivering–no worries about this project not getting funded–is an ultra-thin, 40mm stainless cased (gold or silver) available in two dial colors (black or white), with a tweed strap, that will look just as good on your wrist as a watch five times its price. There aren’t enough adjectives for cool (sleek, svelte and stylish come to mind immediately) in the English language to adequately describe this watch.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.