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If you’re in the market for a watch with timeless good looks, NOOKA is probably not on your list of places to stop. The wrist wear from the NYC-based brand is often loud, funky, and fun. Now they’ve blended their wildness with a bit of refinement to release their first ever chronograph. NOOKRONO uses a custom-made movement the team developed themselves and the watch draws inspiration from the great space race of the ’50s and ’60s. There are four different models to choose from, and NOOKA aims to start shipping the watch to backers of the IndieGoGo project in December.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.