Seems like we’ve got some explaining to do. Kenneth Cole Reaction T-shirt isn’t a T-shirt at all. It’s a fragrance, in fact, with topnotes of lemon, yuzu and apple; midnotes of juniper berry, water lily, freesia, lily of the valley and aldehydes; and a drydown of white cedar wood, sandalwood, olibanum and musks. The resulting odor? Clean and masculine. Like you should be.