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It takes a considerably large set of balls to up and decide you want to make your own watch. It takes even more to decide that you’re going to make nine different watches with an even larger collection of straps, but that’s exactly what Robert Willis decided to do. Nine unique watch designs inspired by and named after a different New York City street. Each watch in the Kickstarter project uses ETA Swiss movements, scratch-resistant sapphire crystal lenses, surgical-grade stainless steel cases and is water resistant to 150 feet. In addition to the variety you get in the case (36mm / 38mm / 40mm / 41mm) and face options, there are also NATO and leather strap color options. At less than $300 a pop, these might be some of the best designed men’s watches on the market.


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