We know there’s supposed to be some arbitrary rule about the ratio of skin care products a man can have before it’s “girly,” but we don’t care. First off, we live in some pretty progressive times and we like looking good. Secondly, all bets are off when it comes to tattoos. We didn’t ponder for weeks, months or maybe even years about the perfect design to have permanently etched into our bodies just to have it look like shit in a few years. So, moisturizer. Unlike other areas of your body, moisturizing a tattoo does not mean reaching for the bottle of Jergens–you need something special. Fresh Ink has the solution. The unique blend of natural botanical humectants (we had to Google it too. it helps retain water) strengthens and protects your skin while the other part (patented anti-oxidant formula SRF) enhances the appearance of your tattoo. Your ink is going to be there forever. Take care of it.