Getting excited about soap on a rope isn’t ordinary. At most, you’re enjoying the scent for like 20 minutes a day and that’s only if you’re not a body wash guy. For All Time’s new scents, Mediocrity and Loser, are totally unlike what their names suggest. They’re made of the things men get excited about: beer, bitters and bourbon. Throw in some dead sea salt, coconut and palm oils and some ribbon and you have everything you need to smell like anything but a mediocre loser. This is actually soap worth getting excited about.