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Once upon a time, one of the Editors for a popular men’s blog decided he wanted to make jewelry for himself. He made a bunch of bracelets using recycled wire, paracord and spent .22lr shells. That popular men’s blog is Cool Material and that Editor is me, Ben. I never seriously considered making these bracelets for other people, but when enough people tell you to do something you listen. I went to the gun range, fired thousands of rounds and collected the shells. I found paracord in over 25 colors and got my hands on a 200lb roll of wire destined for the scrap heap. Countless days, drinks and failed iterations later, I arrived at BRZN (it’s a play on the world “brazen”). Each bracelet is rigid enough to maintain its shape, but flexible enough to fit just about any wrist–and they’re all handmade in Chicago. Make a statement. Be bold. Wear BRZN.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.