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Now that we all know it is pronounced “Jif,” we can go right back to pronouncing it the wrong way because it sounds better. If you want to check out some awesome ones by the way, take a gander at the work of Erdal Inci. Using images of himself, the Istanbul-based artist clones the motion to make some seriously mind-dazzling GIFs. Here is some of Inci’s work.

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View more gifs at Erdal Inci‘s tumblr.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.