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The Growler City Bike

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It’s been a while since we were generally taken aback by a bicycle. Joey Ruiter’s Growler City Bike concept is mind-blowingly cool. The entire bike came into being when Ruiter set out to build a bike around a growler from a local pub. 29er fat wheel set, monarch springer front end, two speed internal kickback hub and disc brakes fill out the murdered out commuter bike technically, but what really sets us off (other than the whole “transporting a growler thing”) is the cafe racer styling.

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The Ridge is a modern, slim, front pocket wallet, made to declutter the modern lifestyle. The main compartment is an expandable card holder, for any and all forms of plastic payment and identification. Attached to that is your choice of a money clip or cash strap for when old fashioned paper money is your best option. Being on the smaller, compact side means the Ridge doesn’t encourage the typical flotsam and jetsam acquisition of the traditional leather bi-fold, with its faded receipts and unnecessary cards. The Ridge re-evaluates your everyday carry and gets rid of the bulk.

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