Ingmar Beer is the greatest name any mother has ever given her son. But Beer is more than just a fantastic surname, he’s a damned artisan. The former airplane mechanic turned his very talented hands, and eyes, to the traditional Alaia surfboards used by the ancient Hawaiians. Individually handcrafted out of paulownia wood that he gets from a dude in Cali, each board is extremely water resistant, finless and ride much faster than their thicker cousins. The boards take about seven days to complete and cost $600+, so plan accordingly. Even if you never ride it, this would look damn good hanging on a wall or leaning up against a vintage automobile.
East Dane is ready to prep your wardrobe for fall. With 350 different brands available, we’re pretty sure you’re going to find tops, denim, and footwear that vibes with your style. It’s the reason East Dane’s been an online menswear destination since they opened their virtual doors in 2013. And if you’re an Amazon Prime member, you can score the same free 2-day shipping you know and love when you shop at East Dane. First time customer? Perfect. East Dane is giving you 15% off full-price items with a few exclusions. All you have to do is use code COOLMATERIAL at checkout.