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It takes balls to call your product “The Best ______ Ever.” If BK put out “The Best Burger Ever,” you don’t think the suits at Mickey-D’s wouldn’t take that as the initial act of a coming fast food fight? It also, however, takes confidence and a strong belief in what you’ve got for sale, and those are both qualities we can get behind. Luke Kelly, the guy behind Luke Lamp Co. which we’ve mentioned before, is offering up a handheld lighting device simple called The Best Flashlight Ever. The beauty of it is the style (like the aforementioned lamps), it’s rustically simple, just carved wood and steel. It also happens to be waterproof and basically indestructible. Plus, he’s putting his mouth where his balls are (wow did that come out wrong), and giving you his cell number in case you don’t think it’s the best ever.

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