Jinro

If you had to guess what the best-selling brand of liquor in the world was, we’d totally understand tossing out names like Smirnoff vodka and Jack Daniel’s. Good guesses, but wrong. The title belongs to Jinro soju from South Korea. The issue, only around 5% of the company’s sales come in the US.  That’s a number they’re currently looking to change. As Jinro attempts to make a dent in the US booze marketplace (they’ve already wiggled their way into Dodger’s Stadium), we figured we’d pick up a bottle and see what it’s like.

One of the selling points of soju (depending on who you ask) is that, at around 20% ABV (Jinro’s clocks in at 24%), it isn’t going to do you in right off the bat, and while you might want that at times, it is nice to have something that falls between beer and most hard alcohol on the get-you-messed-up-o-meter. The taste is mild and somewhat citrusy making Jinro soju useful for mixed drinks. It also happens to be a bit sweet which could come off as a tad cloying to certain palates. It’s actually not too much unlike vodka with a little bit of a sugary lime kick (and maybe a hint of rubbing alcohol). At a price point lower than a lot of hard liquors, however, it isn’t the worst bargain option out there. Overall, we’d say, well, it’s not bad. Will it take the place our Johnnie Walker? No, but it’s surprisingly drinkable and a nice, lighter substitute for some clear alcohols.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.