Jinro Soju: The World's Most Popular Liquor You've Never Heard Of

Jinro Soju: The World’s Most Popular Liquor You’ve Never Heard Of

Shares:
131

If you had to guess what the best-selling brand of liquor in the world was, we’d totally understand tossing out names like Smirnoff vodka and Jack Daniel’s. Good guesses, but wrong. The title belongs to Jinro soju from South Korea. The issue, only around 5% of the company’s sales come in the US.  That’s a number they’re currently looking to change. As Jinro attempts to make a dent in the US booze marketplace (they’ve already wiggled their way into Dodger’s Stadium), we figured we’d pick up a bottle and see what it’s like.

One of the selling points of soju (depending on who you ask) is that, at around 20% ABV (Jinro’s clocks in at 24%), it isn’t going to do you in right off the bat, and while you might want that at times, it is nice to have something that falls between beer and most hard alcohol on the get-you-messed-up-o-meter. The taste is mild and somewhat citrusy making Jinro soju useful for mixed drinks. It also happens to be a bit sweet which could come off as a tad cloying to certain palates. It’s actually not too much unlike vodka with a little bit of a sugary lime kick (and maybe a hint of rubbing alcohol). At a price point lower than a lot of hard liquors, however, it isn’t the worst bargain option out there. Overall, we’d say, well, it’s not bad. Will it take the place our Johnnie Walker? No, but it’s surprisingly drinkable and a nice, lighter substitute for some clear alcohols.

Bourbon & Scotch Flavored Toothpicks Bourbon & Scotch Flavored Toothpicks
Bourbon & Scotch Flavored Toothpicks PARTNER

We get it. Some nights you feel like the sweet taste of bourbon. Other nights you prefer the smoky intoxication of scotch. While we offer toothpicks in both those flavors, we also offer this 2-pack for the guy who likes to switch back and forth. Included is one container of Bourbon Toothpicks, made with 6-year-old Kentucky straight bourbon for notes of vanilla, spice, and oak, and a container of Single Malt Scotch Toothpicks, which are crafted with an Islay single malt for subtle peaty notes. Whether cleaning those chompers after a rack of ribs, or just relaxing with one to enjoy a hint of bourbon or scotch, having some on you at all times is highly recommended.

Check it Out