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The idea is so simple it’s absolutely freaking brilliant: hang your bottles on the roof of your refrigerator using magnets. Between pizza boxes, bottled beverages and leftovers in tupperware containers, everyone has unused space in their fridge that’s just waiting to help you make more cold ones. Using custom neodymium magnets that can hold up to 4.8lbs (a standard 12oz beverage weighs 1.2lbs), custom steel focus cups (to direct the strength), a custom plastic rail and 3M adhesive strips, Brian Conti of Strong Like Bull has created the perfect space saving solution for chilling any beverage with a metal cap. Same fridge, more cold beer. What’s not to love?

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.