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We could go on and on about the benefits of simplicity when it comes to design. We could even take a trip back and talk about the painstaking process of lost wax casting. But we’re not going to do either one of those things because this brass s-bend keyhook from Tender Co. speaks for itself. Designed to sit flush with your belt (put it on your belt before your thread your pants), the s-bend key hook was originally mocked up using coat hanger wire. Once they found the right specs, Tender’s people made a master pattern with hand tools, which then when through the whole lost wax process. The final version of the key hook is cast in England from solid brass. All you have to do is slip on your keys.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.