Being able to recognize what every photographer is shooting with based on the branding on their strap is boring. The few other options that do exist are constructed to withstand just about anything (a definite positive), but they also generally only come in matte black. Lonewolf Goods uses the same attention to detail as those other notable guys do in the construction of their camera straps, but they’re much more colorful. Bright cotton and polyester get wrapped around foam padding and then anchored to high quality brown leather with standard 1cm wide fastening hardware for your SLR / DSLR body. A pop of color isn’t as necessary on your camera as it is the images that come from it, but it’s another cool addition for the person that already has more lenses than they know what to do with.